BASF and Guangzhou Automobile Group will develop three EV concepts for the Chinese market
BASF and the Research and Development Centre of Guangzhou Automobile Group Co. (GAC R&D Centre) have introduced three co-developed electric concept cars, featuring futuristic designs that address the diverse needs of China’s drivers.
Debuted at the Auto Guangzhou 2018, the three two-seat concept electric cars are designed by GAC R&D Centre, with advanced prototyping support from designfabrik, BASF’s dedicated touch-point for engaging and inspiring designers.
With BASF’s innovative materials and solutions, the new concept cars appeal to, and address the diverse needs of a wide variety of drivers: senior citizens, female drivers, and more. They also address the trend towards car sharing, one of the fastest growing urban mobility concepts worldwide.
“Car sharing and electrification are highly important developments in the world’s largest auto market. Additionally, the needs and individual style preferences of Chinese drivers have become more diverse due to an increasing number of female drivers and senior drivers,” said GAC R&D Centre vice-president Zhang Fan. “BASF’s innovative materials enable flexible design and extended functionalities that best serve the different styles in our concept vehicles.”
From holistic air cleaning solutions to seat fabrics, as well as materials used to build the body panels and battery pack of the electric vehicles, BASF’s innovative solutions turn ideas into solutions. Exterior auto body paints co-developed by BASF and GAC R&D Centre underline a unique personality for each concept vehicle.
“In China, we see strong consumer demand for individualised car experiences and extended functionalities of passenger cars,” said BASF senior vice-president of business and market development for Greater China Dr. Zheng Daqing. “This is the first time BASF has cooperated with a Chinese OEM to develop concept vehicles. We are excited to work with GAC R&D Centre in shaping future mobility with our sustainable and innovative materials and solutions.”