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First electric Lagonda will be an SUV

Aston Martins electric Lagonda SUV

Aston Martin confirmed that the first model produced under its rebooted, all-electric Lagonda brand will be a battery-powered SUV

Aston Martin has shown little sign of rolling back on its newfound electric commitments. Following the unveiling of the RapidE, set for production and sale next year, the performance automaker revealed that its Lagonda brand would be rebooted as an EV-only line.

The Lagonda Vision concept coupe saloon did the rounds of the Geneva Motor show, complete with some proposed futuristic features like solid-state batteries and a steering wheel that could be moved to the left or right-hand positions.

As well as the coupe, Aston Martin showed a scale model of an SUV, which the company has now officially confirmed will be the Lagonda brand’s first production model.

There’s still a wait, mind you. The SUV is slated for official unveiling in 2021, and aside from the scale model at the show, we don’t have much to go on other than the fairly rough concept sketches above.

Clearly however, the battery-powered model will not depart from Lagonda’s luxury aesthetics. In a statement, Aston Martin promised to retain “all the qualities of the reinvented super-luxury marque” – although it stopped short of offering much more detail than that.

Aston Martin president and CEO Dr Andy Palmer noted: “The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”

There was similar hype from Aston Martin EVP and chief creative officer, Marek Reichman, who added: “Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”

Any drivers looking to register their interest in the ultra-futuristic SUV can visit the brand website, although we might wait for a few more details before we put our names down.


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