Peugeot and Citroen owner to establish a dedicated division for EVs
Groupe PSA is to create a new unit dedicated to EVs. The new business will be headed by Senior Vice President Alexandre Guignard, and was effective as of April 1, the automaker confirmed in an April 5 announcement.
The EV division’s main purpose will be to enact Group PSA’s EV strategy and “move forward with related products and services.” The company intends to offer electric models for its entire range of vehicles by 2025, with material works starting in 2019.
In 2016 the Group announced that many of its brands would build models based on modular EV powertrain platforms as of 2019. This includes the Common Modular Platform (CMP) designed for battery EVs, and the Efficient Modular Platform (EMP2), a hybrid design for compact and premium models.
The new business unit will be globally-oriented, PSA said, and will encourage co-operation with the Group’s other car brands: Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.
The decision follows a similar move by Ford, which last year announced plans to create an internal EV task force dubbed Team Edison to help spur electrification within the company.
Citroën CEO Linda Jackson, to whom the division will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms. The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.”
Source: Groupe PSA