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Mercedes-Maybach shows new Vision of EV luxury

Vision Mercedes-Maybach Ultimate Luxury, Auto China 2018

Showcased at AutoChina 2018, the latest Maybach crossover SUV stands for the brand’s idea of “ultimate in luxury”

Daimler’s luxury brand, Mercedes-Maybach has revealed its latest EV concept vehicle – a bombastic look at the potential for high-end vehicles dubbed the “Vision Mercedes-Maybach Ultimate Luxury.”

The crossover aspires to combine the luxury of high-end saloon vehicles with the comfort of SUVs, which can be seen in the raised seated position favoured by the crossover-loving market.

The fully electric model is powered by four compact permanent magnet synchronous motors, which have a total output of 550 kW. An 80kWh battery sits in the standard under-floor position, which Daimler says will allow for a range of over 500km (over 200miles), albeit under the generous NEDC rating.

Another exciting feature for the concept is the inclusion of a wireless inductive charging system, although no further information on speed and charging capacity was offered.

Alternatively, the Vision Ultimate Luxury can be plugged in and would supposedly be capable of fast-charging at up 350kW. This, Mercedes-Maybach states, would allow for 100km range with just five minutes of charge.

But perhaps as to be expected from a brand like Mercedes-Maybach, which stands for “the ultimate exclusivity and individuality”, the emphasis for this concept model is placed on its luxurious design and features offered rather than performance of the model.

Vision Mercedes-Maybach Ultimate Luxury, Auto China 2018
Vision Mercedes-Maybach Ultimate Luxury, Auto China 2018

Inside Ultimate Luxury

The concept is meant to offer “perfection” with a sleek interior alongside comfort features for passengers, such as the “energising comfort control” – a comfort and infotainment system carried over from the S-Class model which can be adapted to fit the need of individual customers in different markets.

The interior contains white nappa leather reclining seats with rose gold stitching. There is also a wooden tray placed between the two chairs designed specifically for tea service, made out of “magic wood” ebony according to the automaker.

Although, these features designed for comfort are only seen in the rear interior. The concept is aimed primarily at chauffeur driven clients, meaning that the drivers area is not decorated with such lavish features and the emphasis is placed on the passenger’s comfort.

Chief Design Officer at Daimler AG, Gorden Wagener, spoke of the importance placed on design of the model and how this was used to underline the brand’s DNA. “Our concept combines the DNA of an SUV with that of a saloon to produce an ultra-modern SUV of three-box design,” said Wagener. “With sensuality and pure sophistication, we have created a timeless vehicle that underscores the position of Mercedes-Maybach as the ultimate luxury brand.”

Despite the emphasis on luxury and style, however, some commentators were not impressed – in particular with the model’s exterior. As one user on Electrek commented: “I’m not sure that ‘ugly’ is really the right word for it. I think ‘cheap’ conveys it a lot better. It’s weird that the interior is so ‘luxurious’ while they didn’t seem to want to spend a single cent more than absolutely necessary on the exterior.”, whilst others expressed annoyance that the announcement was yet another concept vehicle.

Some enthusiasts have even had a go at fixing the problem.

The automaker has already displayed other EV concepts, with this being the third, but has yet to put anything into production. Although, each has been released with similar powertrain specs, of around a 200mile range and 350Kw charging capacity. Whether this take on the popular SUV crossover will be the first to actually reach the production line remains to be seen, but it certainly feels more fully formed than some of the overly futuristic blueprints that have gone before.


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